Current Research

  • Benefits of a Marketing Mentor: White Paper

    24.04.17 In: Current Research, News

    Benefits of a Marketing Mentor

    There are many recent studies and articles on the value of not only one mentor but several mentors both inside your organisation as well as outside who can guide, advise and inspire you along your career journey. Uptake Strategies’s latest white paper outlines the benefits of having an expert marketing mentor and what to look for when choosing one.

  • Customer Experience Research in Healthcare: Part 2 Available

    12.04.17 In: Current Research, News

    In January we published Part 1 of our latest research ‘Are healthcare companies delivering great customer experience?’ and Part 2 is now available! The second part of this customer experience research in healthcare explores how healthcare companies are working to gain customer feedback and the difficulties these companies feel they face in assessing and measuring their customers’ experience.
    If you would like to receive your free copy of this research (and if you missed part 1), please email or click on the image below.

    Customer Experience Research in Healthcare

  • Our latest research: ‘Are healthcare companies delivering great customer experience?’

    19.01.17 In: Current Research

    Customer Experience was a hot topic pan-industry in 2016 and looks set to continue to be an important driver of competitive differentiation in the healthcare industry in 2017. In the consumer world, many of the most successful industries are adapting their business practices to ensure they consistently deliver an excellent ‘customer experience’ but what about the healthcare industry?
    Our latest 4-part research examines what many in the healthcare community ponder: Are healthcare companies delivering great customer experience?
    Part 1 is available for download here and covers 2016’s UK Customer Experience Awards results, written by CEx Awards judge, Stephanie Hall, Managing Director of Uptake Strategies.

    Parts 2, 3 and 4 will be available in the coming months and if you would like to receive your free copy of this research, then please email who will send you the research as it’s released.

  • Healthcare Marketing Capability Audits

    29.11.16 In: Current Research, News

    Do you know how your team’s marketing capabilities benchmark? Investment in marketing capabilities is one of the key drivers of competitive advantage. We have a proven, unique and validated Marketing Capability Audit tool which will not only assess your marketing team’s capabilities but benchmark their competency level vs. industry standard ratings.

    We have delivered healthcare Marketing Capability Audits in 30+ countries across Asia, LatAm, USA, Europe, Middle East, Africa over the past 10 years. Focusing on 5 capability areas; Analysis & Insight, Strategy & Planning, Channel Selection and Customer Experience, Implementation and KPIs / Monitoring & Control our Marketing Capability Audit can be applied across a range of marketing roles, seniority & experience and can deliver measurable competency increases of 11-33% year on year when combined with our award-winning Marketing Training Programmes.

  • Selling your brand plan to Senior Management

    31.10.16 In: Current Research, News

    Autumn is here and many of you will be finalising your 2017 brand plans. Following on from our tips to running a great brand planning meeting, we are now sharing with you our guide on selling your brand plan to Senior Management. Before you reach the presentation stage, ask yourself these 5 key questions:

    1. Have you clearly understood the needs of the plan presentation audience and the decisions or actions they will be taking as a result of the presentation?
    2. Is the patient and / or customer insight which underpins the plan linked clearly to the plan decisions and tactics?
    3. Will the plan inspire the audience with its patient centricity, competitor differentiation and innovative activities?
    4. Are the range of channels selected for key tactic delivery appropriate for the communication & behavioural objectives?
    5. Will your audience feel confident that the Key Performance Indicators identified will drive greater understanding of the plan progress and any course correction need.

    View our infographic below for our guide to selling your brand plan to Senior Management:

  • Get the most out of your brand planning meetings

    10.08.16 In: Current Research, News

    Brand planning season is upon us and we have developed some quick tips to ensure you get the very best out of your brand planning meetings. View the first in our series of Uptake Quick Tips below!

    Brand Planning

Planning is bringing the future into the present so that you can do something about it now. Alan Lakein
A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power. Brian Tracy
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy
The purpose of strategic planning is the identification and creation of competitive advantage. Professor Malcolm MacDonald
Never ever, ever, ever give up. Winston Churchill
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