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  • Introducing our new Pharma Marketing Planning and Strategy Workshop – 14-16 November 2017

    17.09.17 In: News

    Our Pharma Marketing Planning and Strategy Workshop is designed for marketers with a minimum level of 12 months marketing experience and is open to all Pharmaceutical and Biotech companies.

    If you are looking to be a more effective marketer and strengthen your core marketing capability then this is the course for you.  Over our carefully designed three-day course, our expert and experienced team will flex and challenge your current marketing know-how to enable you to develop a stronger, more insight-based and decisive approach to marketing planning.

  • Launch Excellence Workshop, ‘Mastering Launch Excellence’ in association with PriMe – 2 October 2017

    17.09.17 In: News

    Delivered by experts in healthcare launch excellence, using real-world case studies and experience, this workshop will help give you models, tips and tools to apply to your launch.

    Launch Excellence Workshop

  • Open ‘Mastering Customer Experience’ Workshop September

    29.08.17 In: News

    Following the success of our first ‘Mastering Customer Experience’ workshop held earlier this year, we are delighted to announce further workshop dates for this September.

    Join senior healthcare industry marketers for an intensive 2-day workshop sharing our researched approach to customer experience leveraging insight, behavioural mapping, branding and multichannel marketing with measurable results.

  • Benefits of a Marketing Mentor: White Paper

    24.04.17 In: Current Research, News

    Benefits of a Marketing Mentor

    There are many recent studies and articles on the value of not only one mentor but several mentors both inside your organisation as well as outside who can guide, advise and inspire you along your career journey. Uptake Strategies’s latest white paper outlines the benefits of having an expert marketing mentor and what to look for when choosing one.

  • Next Workshop: Mastering Launch Excellence in association with PriMe

    24.04.17 In: News

    If you are involved in a launch in 2017, join us for ‘Mastering Launch Excellence’, a workshop specifically designed for healthcare executives from Pharma & Biotech companies who want to learn more about the process & principles of leading and executing a successful launch.

    Delivered by experts in healthcare launch excellence, and using real-world case studies and experience, this workshop will help give you models, tips and tools to apply to your launch.

  • Customer Experience Research in Healthcare: Part 2 Available

    12.04.17 In: Current Research, News

    In January we published Part 1 of our latest research ‘Are healthcare companies delivering great customer experience?’ and Part 2 is now available! The second part of this customer experience research in healthcare explores how healthcare companies are working to gain customer feedback and the difficulties these companies feel they face in assessing and measuring their customers’ experience.
    If you would like to receive your free copy of this research (and if you missed part 1), please email alice.whale@uptakestrategies.com or click on the image below.

    Customer Experience Research in Healthcare


Planning is bringing the future into the present so that you can do something about it now. Alan Lakein
A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power. Brian Tracy
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy
The purpose of strategic planning is the identification and creation of competitive advantage. Professor Malcolm MacDonald
Never ever, ever, ever give up. Winston Churchill
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