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  • Benefits of a Marketing Mentor: White Paper

    24.04.17 In: Current Research, News

    Benefits of a Marketing Mentor

    There are many recent studies and articles on the value of not only one mentor but several mentors both inside your organisation as well as outside who can guide, advise and inspire you along your career journey. Uptake Strategies’s latest white paper outlines the benefits of having an expert marketing mentor and what to look for when choosing one.

  • Next Workshop: Mastering Launch Excellence in association with PriMe

    24.04.17 In: News

    If you are involved in a launch in 2017, join us for ‘Mastering Launch Excellence’, a workshop specifically designed for healthcare executives from Pharma & Biotech companies who want to learn more about the process & principles of leading and executing a successful launch.

    Delivered by experts in healthcare launch excellence, and using real-world case studies and experience, this workshop will help give you models, tips and tools to apply to your launch.

  • Customer Experience Research in Healthcare: Part 2 Available

    12.04.17 In: Current Research, News

    In January we published Part 1 of our latest research ‘Are healthcare companies delivering great customer experience?’ and Part 2 is now available! The second part of this customer experience research in healthcare explores how healthcare companies are working to gain customer feedback and the difficulties these companies feel they face in assessing and measuring their customers’ experience.
    If you would like to receive your free copy of this research (and if you missed part 1), please email alice.whale@uptakestrategies.com or click on the image below.

    Customer Experience Research in Healthcare

  • New PriMe Mastering Launch Excellence Workshop: 27 March 2017

    07.03.17 In: News

    Mastering Launch Excellence Workshop

    Fierce Pharma recently announced the top ten drug launches of 2017 across MS, diabetes, cancer, atopic dermatitis, rheumatoid arthritis and spinal muscular atrophy.

  • Want to accelerate your marketing competencies in 2017? Read on…

    05.01.17 In: News

    Customer Experience Workshop

    Last chance to join senior industry marketers for an intensive workshop sharing our researched approach to MCM based on insight, customer experience and branding with measurable returns.

  • Healthcare Marketing Capability Audits

    29.11.16 In: Current Research, News

    Do you know how your team’s marketing capabilities benchmark? Investment in marketing capabilities is one of the key drivers of competitive advantage. We have a proven, unique and validated Marketing Capability Audit tool which will not only assess your marketing team’s capabilities but benchmark their competency level vs. industry standard ratings.

    We have delivered healthcare Marketing Capability Audits in 30+ countries across Asia, LatAm, USA, Europe, Middle East, Africa over the past 10 years. Focusing on 5 capability areas; Analysis & Insight, Strategy & Planning, Channel Selection and Customer Experience, Implementation and KPIs / Monitoring & Control our Marketing Capability Audit can be applied across a range of marketing roles, seniority & experience and can deliver measurable competency increases of 11-33% year on year when combined with our award-winning Marketing Training Programmes.


Planning is bringing the future into the present so that you can do something about it now. Alan Lakein
A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power. Brian Tracy
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy
The purpose of strategic planning is the identification and creation of competitive advantage. Professor Malcolm MacDonald
Never ever, ever, ever give up. Winston Churchill
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