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  • Why are healthcare companies lagging in customer satisfaction? Part 4 of Research Available.

    29.11.17 In: Current Research, News

    In the final instalment of our 2016 research of Customer Experience in pharmaceuticals and healthcare, we measure the current perception of customer satisfaction and experience from the viewpoint of healthcare professionals and explore ways in which this may be improved.

    Our research suggests that pharma and healthcare companies are lagging in comparison with other sectors in terms of customer satisfaction, why this may be and ways in which we can combat this ever-increasing issue.

  • Uptake Strategies – PMEA 2017 Winners!

    16.11.17 In: News

    We are delighted that our award submitted for this year’s Pharmaceutical Market Excellence Awards (PMEA) was announced as the winner of its category last night!

    “Inspiring Excellence in Multichannel Marketing across Sanofi”, was entered into the Excellence in Capability Development category and the judges particularly commended the project design working in digital specialist and marketer pairs, scale (across 20 countries), rigour of content and excellent measurement in this training project.

  • Part 3 of Customer Experience in Healthcare Available On Request

    02.11.17 In: Current Research, News

    The much-awaited part 3 of our 2016 Customer Experience (CX) research, ‘Are healthcare companies delivering great customer experience?’ is now available. Following parts 1 and 2 (please email alice.whale@uptakestrategies.com if you would like to request copies), part 3 titled ‘Understanding Our Customers’ explores the qualities of a CX focused organisation and the tools utilised to aid CX based strategy.

    Customer Experience in Healthcare

  • What Really Annoys Key Opinion Leaders?

    26.10.17 In: News

    Understanding and gaining the support of your Key Opinion Leaders can be critical to the success of your brand. Research conducted by Uptake Strategies reveals the top ten things that KOLs find most annoying in their interactions with pharmaceutical companies and the top 8 ways to build strong relationships with your KOLs, based on our extensive work on developing KOL strategies with our clients.

    View our infographic below for these insights and check if any of these feel familiar practices of your company.

  • 10 Tips To Get The Best Out Of Your Marketing Agency [Infographic]

    24.10.17 In: News

    View our top 10 tips to get the most out of your healthcare marketing agency!

    10 Things to Do to Get the Best Out of Your Marketing Agency

  • Introducing our new Pharma Marketing Planning and Strategy Workshop – 14-16 November 2017

    17.09.17 In: News

    Our Pharma Marketing Planning and Strategy Workshop is designed for marketers with a minimum level of 12 months marketing experience and is open to all Pharmaceutical and Biotech companies.

    If you are looking to be a more effective marketer and strengthen your core marketing capability then this is the course for you.  Over our carefully designed three-day course, our expert and experienced team will flex and challenge your current marketing know-how to enable you to develop a stronger, more insight-based and decisive approach to marketing planning.


Planning is bringing the future into the present so that you can do something about it now. Alan Lakein
A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power. Brian Tracy
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy
The purpose of strategic planning is the identification and creation of competitive advantage. Professor Malcolm MacDonald
Never ever, ever, ever give up. Winston Churchill
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