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Marketing Capability Audit

Increased capability + increased motivation = increased differentiation & competitive edge

Uptake Strategies has delivered healthcare Marketing Capability Audits in 30+ countries across Asia, LatAm, USA, Europe, Middle East, Africa over the past 10 years.

Focusing on 5 capability areas; Analysis & Insight, Strategy & Planning, Channel Selection and Customer Experience, Implementation and KPIs / Monitoring & Control our Marketing Capability Audit can be applied across a range of marketing roles, seniority & experience

  • We have a proven Marketing Capability Audit tool and methodology aligned to professional marketing bodies and specific to healthcare marketing
  • Our database of industry averages and scores from 200+ marketers provide a benchmark level against which to assess your marketers
  • Our award-winning Marketing Training Programmes complement the Marketing Capability Audit and can deliver measurable competency increases of 11-33% year on year
  • The process involves the combination of completion of our online assessment tool together with a structured interview for each participant.

Use our unique & validated Uptake Strategies approach to audit your Marketing Team capability to assess & benchmark their competency level vs. our industry standard ratings.



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