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Planning & Strategy

Our Planning Services

Using a blend of strong marketing theory (Kotler, Macdonald, Chartered Institute of Marketing) and practical pharma marketing experience, our team can help you:

  • Create strategic, operational and multichannel planning frameworks and processes that drive thinking and logic
  • Design and deliver planning workshops for teams at global, regional or local levels to leverage cross-functional team creativity
  • Co-create plans with external stakeholders or internal teams
  • Provide coaching for those new to brand planning
  • Define measures, key performance indicators and scorecards to measure the impact and effectiveness of plans.

Strategy

Need a fresh look at your brand’s, franchise’s or company strategy?
We have tackled a host of strategic projects including:

  • Competitive scenarios and ‘chess-gaming’
  • Stakeholder and environmental analysis
  • Design and delivery of strategic workshops
  • Multichannel strategy
  • Portfolio investment strategy

With experience across the industry, we can provide you with some robust challenge and innovative approaches to create strategies with measurable business impact.



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