Our Pharma Marketing Planning and Strategy Workshop is designed for marketers with a minimum level of 12 months marketing experience and is open to all Pharmaceutical and Biotech companies.

If you are looking to be a more effective marketer and strengthen your core marketing capability then this is the course for you.  Over our carefully designed three-day course, our expert and experienced team will flex and challenge your current marketing know-how to enable you to develop a stronger, more insight-based and decisive approach to marketing planning.

Key topics covered include:

  • Defining the role, competency requirement and value of marketing
  • Analysis to insight and Customer and Patient insight analysis techniques
  • Using the output of analysis
  • Principles and techniques for building a longer-term strategic plan
  • Evaluating strategic options for the marketing mix
  • Defining specific brand CSFs and objectives
  • Brand strategy and the marketing mix
  • Gaining and sustaining Market Access
  • The 1-year implementation plan
  • Customer segmentation and belief mapping
  • Leveraging appropriate multi-channel communications
  • Developing objectives and KPIs

The workshop will take place from 14-16 November 2017 at our offices in Ascot, UK.

Cost:

£1950.

An early booking price of £1750 is available until 10th October 2017. 

Please contact kelly.mcdonald@uptakestrategies.com for more information or to book your place.

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