Delivered by experts in healthcare launch excellence, using real-world case studies and experience, this workshop will help give you models, tips and tools to apply to your launch.

Join us for ‘Mastering Launch Excellence’, a workshop specifically designed for healthcare executives from Pharmaceutical and Biotech companies who want to learn more about the process & principles of leading and executing a successful launch.

Key topics covered include:

  • Definition of ‘Launch Excellence’ using industry award winning examples
  • Examination of the 10 organisational launch capabilities needed to be successful
  • Key stages of launch planning and priorities stage by stage
  • Overview of the launch leader role and how to build a strong cross-functional launch team
  • The 5 ingredients of a winning launch plan
  • How to manage risk and uncertainty and launch pitfalls pre- and post- launch
  • Key performance indicators to manage launch performance
  • Assessing launch readiness and optimising early launch uptake.

More information about the workshop, including how to book, can be found on the PriMe Training website by clicking here.

Review from a recent participant:

“I thoroughly enjoyed the course and found it extremely valuable in being able to relate to many of the aspects covered – especially in relation to what we need to do as an organisation with a new product launch planned for two years’ time. I would thoroughly recommend this course to others”.


PM Society Members:

£770 (£924 inc VAT)

Non-PM Society-Members:

£880 (£1056 inc VAT)

More News Articles

Characteristics of the best and worst performing healthcare launch teams

In our work across the industry working with launch teams across pharma, biotech and

How to create a one page brand plan

We challenge ourselves at Uptake to help healthcare teams create structured, customer

New dates for ‘Mastering Customer Experience and MCM’ Workshop, October

Join senior healthcare industry marketers for an intensive 2-day ‘Mastering