There is a great deal of debate on the best models, theories and techniques for achieving behavioural change across healthcare professionals or patients.

Kelly McDonald, our resident expert in behavioural science, has summarised the 5 key behavioural change theories in healthcare. If you’d like to know more about how to use these theories in practice to create effective HCP customer engagement journeys and experiences delivering sustainable behavioural change, contact

Kelly McDonald has a Master’s of Public Health in Health Promotion and Behavioural Sciences from the University of Texas Health Science Center in Houston, Texas where she focussed on Behavioural Change in the context of nutrition and physical activity.

If you would like an interactive eBook of our summary of  5 essential Behavioural Change theories, please email available exclusively to our clients on direct request.

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