Join senior healthcare industry marketers for an intensive 2-day Mastering Customer Experience and MCM’ workshop sharing our researched approach to customer experience leveraging insight, behavioural mapping, branding and multichannel marketing with measurable results.

Participants will gain:

  • creative techniques to strengthen your customer insights for your brand plan
  • tools to help define and deliver a desired customer experience for your brand across a range of touchpoints
  • innovative MCM programme ideas to use on your brand in 2019
  • ways to measure customer engagement and channel effectiveness and how they correlate to brand growth
  • an action plan to apply to grow your brand

This workshop is suitable for:

  • healthcare marketers who want to have:
    • a strategic advantage to deliver stronger brand differentiation
    • an understanding of how to leverage tools to deliver in-depth customer insight
    • practical experience of the tools for assessing CX and knowledge of how to adapt these in real time to address customer needs
    • the capability to drive differentiation through the development & implementation of a strong brand
    • the skills to deliver MCM to achieve greater customer engagement
    • the ability to measure and progress excellence in CX year after year
  • participants who will be managing a brand and/or portfolio, with a minimum of five years brand experience and looking to progress to senior brand marketing or more global / strategic roles or in a global role looking to influence local country teams.

When: 17-18 October 2018

Where: Uptake Strategies’ Offices: Ascot, Berkshire, UK

For more information or to book a place please contact office@uptakestrategies.com or telephone +44 (0) 1344 636405.

“The most valuable sessions of this CX workshop were the customer experience mapping and customer journey mapping session. Also, the group work as this really bought all the concepts to life…. fantastically impressive knowledge”

UK Brand Manager – Immunology, global pharma company

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