We are often asked about good and less good metrics for measuring pre, peri and post launch performance.  It can be a complex area and one that can create internal organisational hot debate or friction at times.  So this month, we have complied the good list and naughty list of launch metrics to make a few distinctions between metrics that are easy to measure but less helpful when evaluating future launch performance and those measures that help assess true engagement and action on the part of target customers.

If you’d like any help with benchmarking launch metrics or personalising these metrics to your particular healthcare market or launch, just let us know.

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