The Uptake team have been consolidating our approach to ‘fixing’ an underperforming healthcare brand with a structured 5-step process.

Product performance can flatten or decline for a number of reasons and at any stage of the product life cycle. However, a rigorous strategic and operational review using internal and external sources can help identify the route cause(s) and support a solid action plan to return the product to growth.

Here’s a summary of our approach which has been successfully used to turn around the performance of healthcare brands in cardiology, smoking cessation, GI and neuroscience.

This process usually takes about 6 – 8 weeks and requires some tough questions and analysis but can yield great improvements in future performance and drive future UPTAKE.

More News Articles

10 Tips To Get The Best Out Of Your Marketing Agency [Infographic]

View our top 10 tips to get the most out of your healthcare marketing agency!

Benefits of a Marketing Mentor: White Paper

There are many recent studies and articles on the value of not only one mentor but

Characteristics of the best and worst performing healthcare launch teams

In our work across the industry working with launch teams across pharma, biotech and