Award-winning Launch Excellence framework for a high growth pharma company
A Singapore based pharma company was expanding globally and planning to launch new
A French pharmaceutical company with a large presence in international markets needed to improve the capabilities and accelerate the application of multi-channel marketing principles in a practical and cost-effective manner. Teams were spread across many different countries, time zones and therapy areas and needed some clear direction and practical examples to assist in creating the next year’s brand plans with more integrated, innovative campaigns.
We created an intensive three-day multi-channel marketing workshop in two different locations to train local champions and future trainers in the multi-channel marketing principles, process and examples. With participants from 15 countries, local organisational multi-channel marketing assessments were conducted as well as pre- and post-assessments of MCM capabilities. Using expert facilitators, many industry examples, role-play and internal experts and a final knowledge test, the programme created 28 internal experts on MCM.
Using a range of business impact measures, this multi-country, multi-therapy area capability programme demonstrated strong improvements in the MCM capabilities of the participants, including their ability to design and deliver internal workshops for their colleagues. Participant satisfaction and engagement scores were 88% and resulted in 11 local MCM training workshops run in the subsequent weeks, aligned to the action plans and commitments of the participants. The programme was recognised as demonstrating best practice for content, design and cost-effectiveness internally and won a PMEA industry award for capability in 2017.
A Singapore based pharma company was expanding globally and planning to launch new
A US based global pharma company was planning a major launch of a new cardiovascular
A Swiss based global pharma company was planning to launch a new oncology brand in a
It was fantastic to work with such a pro-active and experienced group of people in such a collaborative way. A great example of teamwork and partnership for this Medical Strategy Capability workshop.
”Uptake Strategies were recommended to me by a senior leader and I have to say they lived up to expectations! The agency listened to our business needs and produced a tailored brand planning programme to meet the objectives. I would highly recommend working with Uptake Strategies.
”Uptake Strategies have clearly helped to effectively define and align internally on the early launch strategy, strategic imperatives and to plan out the full global launch readiness ‘journey’. Knowledgeable, professionalism, flexibility and leadership are just some of the key words that comes to mind.
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