Planning

Case Study: Global Brand Planning for speciality biotech company

Box Icon The challenge

The challenge

A global biotech company based in the USA needed to align their global and local brand teams on a new approach to customer-centric brand planning and improve their ability to design and implement multi-channel programmes.

Box Icon How we tackled it

How we tackled it

We worked with the global commercial excellence team to create an advanced, innovative brand planning workshop programme to be delivered across Europe, USA and the Japan / Asia region. Using real examples from internal specialty and rare diseases brands, combined with external industry best practices, our team of expert facilitators have delivered the programme to multiple teams in many countries including practical co-creational workshops to build brand strategies at global and local levels.

Box Icon The business impact

The business impact

Client feedback on the programme has been extremely strong with the brand planning workshops identifying major insight gaps on patient-physician interactions, aligning large global teams on competitive strategy and brand priorities, and building capabilities in multi-channel programme design, delivery and evaluation.  Brand teams across 16 speciality, oncology and rare disease brands have utilised the programme’s resources which has received senior management sponsorship across all global business units.

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