Launch

Case Study: Global Launch Toolkit for new oncology brand

Box Icon The challenge

The challenge

A Swiss based global pharma company was planning to launch a new oncology brand in a specialised tumour type globally. There was no central resource for market research, global strategic guidance and cross-functional team plans across medical, market access and marketing for local launch teams.

Box Icon How we tackled it

How we tackled it

We created a practical, interactive Launch Toolkit in partnership with the global launch team bringing together different elements of the strategy and global campaigns along with practical guidance on critical success factors and key programmes for launch success. The Toolkit and supporting documents were saved on the company intranet and briefed out through WebExes, emails and a senior management briefing to set local launch teams up for success in creating their operational launch plans later that year.

Box Icon The business impact

The business impact

With strong senior management endorsement, the Launch Toolkit was utilised across more than 20 local country teams to inform their local launch plans, delivering a deeper understanding of the tumour type, product profile and competitive challenges and driving alignment to resourcing behind five critical success factors. The first two launch countries have received regulatory approval and are working towards successful reimbursement and access.

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