Insights from our news and research

Our content below shares our insights, opinions and research across pharmaceutical and healthcare industry trends. Be sure to subscribe to our newsletter to receive our regular thought-provoking ideas, to inspire you and your brand teams.

New dates for ‘Mastering Customer Experience and MCM’ Workshop, October

Join senior healthcare industry marketers for an intensive 2-day ‘Mastering

What kind of pharma marketer are you?

At this mid-point in the year, you may be reviewing progress vs objectives and your

The 5 Essential Behavioural Change Theories in Healthcare you need to know

There is a great deal of debate on the best models, theories and techniques for

Characteristics of the best and worst performing healthcare launch teams

In our work across the industry working with launch teams across pharma, biotech and

What’s your healthcare brand story?

Next in our series is a one page framework to tell your healthcare brand's

How to create a one page brand plan

We challenge ourselves at Uptake to help healthcare teams create structured, customer

The worst KPIs to include in your healthcare brand plan

For part two of our brand planning series, we'd like to share our view of "The worst

XFT Chaos in your Brand Team?

Authored by Maxine Smith. As many of you may be kicking off your cross-functional

Why are healthcare companies lagging in customer satisfaction?

In the final instalment of our 2016 research of Customer Experience in pharmaceuticals

Uptake Strategies – PMEA 2017 Winners!

We are delighted that our award submitted for this year’s Pharmaceutical Market

Part 3 of Customer Experience in Healthcare

The much-awaited part 3 of our 2016 Customer Experience (CX) research, ‘Are

What Really Annoys Key Opinion Leaders?

Understanding and gaining the support of your Key Opinion Leaders can be critical to

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