Insights from our news and research

Our content below shares our insights, opinions and research across pharmaceutical and healthcare industry trends. Be sure to subscribe to our newsletter to receive our regular thought-provoking ideas, to inspire you and your brand teams.

Resolutions for a successful 2019 in healthcare

Happy New Year to you all! The Uptake team thought we’d share with you our New

Uptake Strategies – UKBA 2018 finalist

Proud to have made it through to the national finals in 2 categories at the UK

Uptake Strategies – PMEA 2018 finalist

Stephanie Hall, Managing Director, Uptake Strategies attended the PMEA 2018 Awards

Key Launch Capabilities for a Rare Disease Launch

What makes a successful rare disease launch? This is a question we have been working

The Best and Worst Metrics for a Healthcare Launch

We are often asked about good and less good metrics for measuring pre, peri and post

New dates for ‘Mastering Customer Experience and MCM’ Workshop, October

Join senior healthcare industry marketers for an intensive 2-day ‘Mastering

What kind of pharma marketer are you?

At this mid-point in the year, you may be reviewing progress vs objectives and your

The 5 Essential Behavioural Change Theories in Healthcare you need to know

There is a great deal of debate on the best models, theories and techniques for

Characteristics of the best and worst performing healthcare launch teams

In our work across the industry working with launch teams across pharma, biotech and

What’s your healthcare brand story?

Next in our series is a one page framework to tell your healthcare brand's

How to create a one page brand plan

We challenge ourselves at Uptake to help healthcare teams create structured, customer

The worst KPIs to include in your healthcare brand plan

For part two of our brand planning series, we'd like to share our view of "The worst

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