Services - Launch Excellence

Launching a new healthcare medicine, device or service is one of the most exciting and rewarding things we can do. Our award-winning Launch Excellence platform can be customised to companies, brands and markets and has been shown to correlate to superior launch performance

We can support you in building a structured business plan and can offer diagnostic tools to optimise performance.

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LAUNCH STRATEGY

During the early or later pre-launch phases, we can help you create a robust launch strategy using payer / patient / HCP insights, competitive analysis and a deep understanding of the product profile and market landscape

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LAUNCH PLANNING

We love launch planning – we partner with global, regional and local teams to stimulate the creation of world-class launch plans to deliver uptake, positive customer experience and exhilarated launch teams!

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LAUNCH READINESS

The process of launch readiness reviews with empowered launch teams, a clear process and indicators of launch readiness can facilitate senior management engagement, discipline and urgency

Box Icon LAUNCH PERFORMANCE OPTIMISATION

LAUNCH PERFORMANCE OPTIMISATION

The performance of your launch in the first 3, 6 and 12 months after launch is critical to long term success – how you analyse, engage, track and flex your launch plans during this time will deliver superior uptake

Box Icon LAUNCH TEAM TRAINING AND MENTORING

LAUNCH TEAM TRAINING AND MENTORING

Leading a launch is a big leadership task, we can help you with 1:1 or team mentoring sessions to identify your priorities at key phases in the launch, work more effectively and deliver a successful launch

 
 

Business Impact

  • Highest launch uptake in Europe for a cardiovascular launch in Greece following a launch readiness and planning project
  • Launch readiness reviews across top 10 global countries for an allergy launch resulted in wave 2 countries performing consistently higher than UK, US and German wave 1 countries
  • Launch Excellence framework, toolkit and resources embedded across 16 countries in Asia-Pacific and LatAm and still in use 7 years later having supported more than 50 new product launches in oncology, pain and respiratory

Contact us now for a free consultation